This white coat shampoo is unlike other whitening shampoos because it is not a bleach and does not contain harmful chemicals that will damage your dog’s coat. This product is based on the No.10 (1%) formula. What we have managed to do is suspend a pigment in with the oil. When the coat takes the oil, it will take the pigment in with it. The blue pigment will refract the lighter color giving the coat a bright appearance. The nice thing about this shampoo is that you do not have to worry about it bleaching out other colors in the coat. “We use this product on our black and white English Cocker Spaniel; it brightens the black and whitens the white (John McClelland)”. You can wash your dog every day in this shampoo and it will not harm the coat. The coat will just get better and better.
Wet the coat, apply the shampoo and work it thoroughly into the coat. Let it sit for 2-5 minutes and then rinse completely. Condition the coat with Formula No.50 or No.51, rinse and then dry. If your dog’s coat is extremely dirty it may require a second application.
May Dilute 10:1